In India, Friendship Day 2025 will be celebrated on Sunday, August 3, as it occurs on the first Sunday of August each year.  While the United Nations designates July 30 as the International Day of Friendship, many countries, including India, opt for an August celebration to better align with local customs and weekends.  Traditionally, the day is honored by swapping friendship bands, sincere messages, and minor presents.  For many, it presents a chance to re-establish connections with old friends and reinforce bonds that may have weakened over time.

To forge connections with consumers, brands tap into nostalgia and emotional narratives, frequently launching feel-good videos, memes, and influencer-driven initiatives on social media.  These tactics bolster the brand’s image as they promote audience engagement.  Retailers and eateries add to the excitement with Friendship Day promotions, BOGO deals, and themed activities ranging from coffee shop meetups to puppy yoga sessions.  By combining emotional marketing, special offers, and experiences, brands can transform Friendship Day into a chance to strengthen audience relationships and increase sales.

Amazon India curated a creative social media graphic where they highlighted ‘Things every BFF has done. Shopping Edition’ The post is full of relatable occurrences around friendship.

Coca Cola paid tribute to our canine friends by wishing them a Happy Furrship Day on Friendship Day 2025. The wholesome post made everyone’s day ‘Furry’.

Parle-G focused on engaging their audiences on Friendship Day 2025 with #JoAasPaasWohiKhass contest which gave people opportunity to win unexpected prizes.

Continuing their legacy of great offers on special occasions, Pizza Hut announced various Friendship Day 2025 meals, offers. Their Instagram post captioned ‘Pizza Kha Ke Dost Banoge?’

Flipkart, which is owned by Walmart, serves as a significant e-commerce marketplace in India, linking buyers and sellers across various categories. Flipkart posted something filled with ‘friendly fire’ and sarcasm on Friendship Day 2025. It’s post said ‘Friend Zoning is okay only when you’re ordering something for them.’

Paytm is a company in India focused on financial technology, particularly in the areas of digital payments and financial services. Paytm made a hilariously relatable graphic pointing out ‘two types of friends’ where one always says ‘Paise tera bhai dega’ and the other says ‘Ghar jak e Paytm karta hoon’ while wishing everyone ‘Happy Dosti Divas’.

Blinkit operates as a comprehensive quick commerce enterprise, providing thousands of products ranging from groceries and daily necessities to electronics, beauty, and personal care items. Blinkit gave a message of ‘eternal friendship’ on Friendship Day 2025. Their social media graphic showcased  it’s group of companies like District, Bistro, Zomato, etc wearing friendship bands.

As brands continue to leverage Friendship Day to connect with audiences, your business can also benefit from innovative marketing strategies. Digimanic specializes in crafting impactful campaigns that resonate with consumers. From creative social media content to performance-driven digital strategies, Digimanic ensures your brand stands out during key occasions like Friendship Day and beyond. Partner with Digimanic to enhance your online presence, engage effectively with your audience, and achieve measurable growth.