Posted in Digital Marketing
The Role of AI in Shaping Digital Marketing Strategies
AI in Digital Marketing The digital marketing landscape is undergoing a seismic shift, driven by artificial intelligence (AI). No longer confined to sci-fi narratives, AI now powers everything from personalised ad campaigns to real-time customer interactions. In 2023, brands using AI-driven strategies reported a 27% increase in ROI compared to traditional methods, according to a McKinsey study. This article explores…