AI in Digital Marketing
Posted in Digital Marketing

The Role of AI in Shaping Digital Marketing Strategies

by DigiManicPosted on
AI in Digital Marketing The digital marketing landscape is undergoing a seismic shift, driven by artificial intelligence (AI). No longer confined to sci-fi narratives, AI now powers everything from personalised ad campaigns to real-time customer interactions. In 2023, brands using AI-driven strategies reported a 27% increase in ROI compared to traditional methods, according to a McKinsey study. This article explores…
Digital Advertising
Posted in Digital Marketing

The Future of Digital Advertising: What’s Changing in 2025

by DigiManicPosted on
How Marketing Has Changed? In the past, marketing mostly relied on big companies with large budgets. They could afford to run TV ads, billboards, and other expensive forms of advertising. Because of this, smaller businesses often struggled to get noticed. Now, thanks to the internet and social media, even small businesses, like a small coffee shop, can reach a lot…
How Popular Brands Celebrated Holi 2025 With Creativity and Marketing
Posted in Digital MarketingSocial Media

How Popular Brands Celebrated Holi 2025 With Creativity and Marketing

by DigiManicPosted on
Holi, or the Festival of Colors, is one of India's most brilliant and cheerful holidays.  It represents the triumph of good over evil, the end of winter, and the beginning of spring.  People gather to play with colors, enjoy sweets, and develop relationships with friends and family.  The celebration promotes unity and enjoyment, breaking down social barriers and instilling a…
Search Generative Experience
Posted in Digital MarketingSEO

SEO in the Age of Generative AI: Preparing for Google’s Search Generative Experience (SGE)

by Team DigimanicPosted on
Overview of SEO in the Age of Generative AI In the fast changing digital landscape, search engine optimization (SEO) is undergoing yet another fundamental transformation—this time through the incorporation of generative AI into search engines. Google, the search engine powerhouse, is driving this transition with its latest innovation, the Search Generative Experience (SGE). Understanding how to prepare for this transformation…
Squid Game Season 2 Is Here
Posted in Digital MarketingSocial Media

Squid Game Season 2 Is Here, Brands Welcome It with Creative Ads & Graphics

by Team DigimanicPosted on
With Squid Game returning for its highly anticipated second season, businesses are grabbing the opportunity to capitalize on the show’s global popularity. From exclusive product collaborations to immersive marketing campaigns, firms are creatively incorporating Squid Game’s ideas and visuals to engage their audiences. Limited-edition stuff inspired by the series’ distinguishing costumes and symbols appeals to fans who want to possess…
How Famous Brands Celebrated New Year 2025 With Creativity and Marketing
Posted in Digital MarketingSocial Media

How Famous Brands Celebrated New Year 2025 With Creativity and Marketing

by Team DigimanicPosted on
Brands across industries use the New Year's season as a tremendous marketing opportunity to engage with customers and increase sales. They provide time-limited discounts, special collections, and bespoke products that correspond to New Year's resolutions such as health, fitness, or self-improvement objectives. Digital ads, social media contests, and influencer alliances spice up these promos, increasing engagement and encouraging customers to…
Marketing Analytics
Posted in Digital Marketing

Role of Marketing Analytics in Marketing Strategy

by Team DigimanicPosted on
What is Marketing Analytics? Marketers looking to grasp what strategies are effective and why often use marketing analytics. This process involves collecting and analyzing data specifically related to marketing efforts. By gathering this information, marketers can gain valuable insights into the return on investment (ROI) for various campaigns and initiatives. For instance, they can evaluate the impact of launching a…
ORM Tools to Monitor Your Brand’s Online Presence
Posted in Digital Marketing

Top ORM Tools to Monitor Your Brand’s Online Presence

by Team DigimanicPosted on
In today's digital world, your brand's reputation can determine its success. Consumers increasingly rely on online reviews, social media, and search results, so protecting your online reputation is critical. Online Reputation Management (ORM) solutions have become essential for tracking, evaluating, and improving your brand's online presence. This is a detailed guide by Digimanic, Best Online Reputation Management Company In Mumbai,…
Search Generative Experience
Posted in Digital MarketingSEO

SEO in the Age of Generative AI: Preparing for Google’s Search Generative Experience (SGE)

by DigiManicPosted on
Overview of SEO in the Age of Generative AI In the fast changing digital landscape, search engine optimization (SEO) is undergoing yet another fundamental transformation—this time through the incorporation of generative AI into search engines. Google, the search engine powerhouse, is driving this transition with its latest innovation, the Search Generative Experience (SGE). Understanding how to prepare for this transformation…
Posted in Digital Marketing

6 Steps to Create a Digital Marketing Plan

by DigiManicPosted on
Introduction to the Step-By-Step Guide to Create a Digital Marketing Plan To be successful in today's increasingly competitive digital marketplace, firms must have a clear and effective digital marketing strategy. With the appropriate strategy, businesses can reach their target audience, convert leads into consumers, and maximize their return on investment (ROI). Developing a digital marketing strategy does not have to…

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