The awareness of Yoga has been increasing everywhere over the past few years. International Day of Yoga or commonly known as World Yoga Day is celebrated every year on June 21, since its inception back in 2015. The idea of International Day of Yoga was first proposed by the current Prime Minister of India, Mr. Narendra Modi during his speech at the UNGA, on 27 September 2014.
People now value healthy routine and yoga is the best gift we can gift to ourselves. And it’s not just people that are gaining something out of it, the brands are using it as a marketing plan gain more traction on this occasion.
Last Year on International Yoga Day, brands are spreading the importance of yoga with creative wishes on social media. Have a look at how brands celebrated Yoga Day 2018 with creative campaigns.
Ixigo posted some quick yoga posture guide for its airways commuters on International Yoga Day. It quite a good social media campaign as it makes fun of the few complaints that a flight commuter has during a flight journey with being offensive.
Faasos for the last year has really been doing great social media campaign posts with their high-end graphics images on social media sites. For the International Yoga Day, they didn’t disappoint with their post as it appears a wrap is doing Yoga on a rock.
3. Yamaha Motor India
Yamaha on International Yoga Day posted images that suggest that while riding a bike the motorist, as well as the motorbike, are always in some kind of asan.
For example: Rev Asana,Lean Asana and Slide Asana.
4. Motorola India
Motorola India for their social media campaign posted a contest #MusicToMyYogafie where participants would have a click an image of themselves in a yoga pose for a chance to win a musical surprise.
One brand that doesn’t need a special day to promote them self is Flipkart. But on International Yoga Day, they took this opportunity to promote their Flipkart’s yoga section on Twitter and Facebook post as their social media campaign.
6. Bombay Kulfi Calicut
Bombay Kulfi Calicut endorses their own kulfi products on International Yoga Day with a cute Instagram post of different color flavoured kulfis can be seen doing Yoga.
7. Sony LIV
Sony Liv kept it simple by posting a gif on its Twitter account and promoting its sony liv app on International Yoga Day.
You can see that Gif on Sony Liv Twitter account.
8. Castrol India
Castrol India for its social media campaign posted some health tips in the form of yoga that truck drivers could do before starting their long journeys.
9. Red FM
“Breathe in the goodness, breathe out the stress,” says Red FM on their Facebook page with a cute post.
10. Kotak Mutual Fund
Kotak on their International Yoga Day wants its clients to practice Investasana for better financial health.
11. YES Bank
Yes Bank really went ahead with their social media campaign as they organize a free yoga session on 22nd June at your nearest Yes Bank Branch. The information of this session was at the end of the video that yes bank posted on Youtube on International Yoga Day.
You can visit their youtube account for the video.
12. Magic FM Mumbai
Magic FM Mumbai as their social media campaign posted an Instagram image that focuses on maintaining a balance between life and work. Their post is with an interesting caption – “Breath in the magic, breathe out the negativity” on International Yoga Day.
Moonbow took this perfect opportunity to promote its Moonbow Air Purifiers as their social media campaign. An air purifier getting post got endorsed on International Yoga Day can’t get any better than this. Moonbow took this world event perfectly.
They ended their Twitter caption with “Breath Pure, Be pure.”
For International Yoga Day Duke released on contest on their Twitter page to win Duke t-shirts.
The Contest Guide,
- 1. Like & review their FB page
- 2. Share this post & Tag your friends in the comment
- 3. Answer the #Yoga pose with Hashtag
15. ATLAS Cycles
ATLAS Cycle keeps it to a minimum as they post a simple gif on their twitter site.
16. Sonata Watches
Just like their elegant watches, Sonata posted a beautifully made gif on their Twitter page as their social media campaign. It represents that to stay healthy, to stay fit, yoga can be done anytime, anywhere.
17. Incredible India
#InternationalDayOfYoga2018 #ZindagiRaheKhush #IncredibleIndia
Incredible India also jumped on International Yoga Day bandwagon with their twitter post, asking its followers to let their mind. Body and soul journey together in peace from the land of Yoga.
“Stretch it out in comfortable and trendy athleisure,” says Pantaloon. As they celebrate International Yoga Day in Style. They use this occasion to sell their yoga pants as their social media campaign strategy.
19. Palladium Mumbai
Palladium Mumbai wants to celebrate International Yoga Day with Fitness First India post. They organized an experience yoga fusion & body balance classes between 21st – 24th June at Palladium Mumbai.
SpiceJet shares a sneak peek image post of their crew prepping up for International Yoga Day.
21. Franklin Templeton Investments
Franklin Templeton Investments uses this event too with an educational post that educates its consumers that mutual funds are not that complicated at it sounds like with the 12-second video they posted on Twitter.
Visit their Twitter account to see the video.
Having a constant online presence is crucial for the brand and the organization it represents. Special events such as this can really be put to good use with high creativity and great digital marketing plan.
Digital Marketing helps these brands to reach the masses and to gain so much social influence. If you have a brand that needs a Digital Makeover, get in touch Digimanic. We are one of the best digital marketing agencies in Mumbai which caters to all industries and has expertise in SEO, Social Media Marketing, Google Ads and many such services.