The international day of yoga commonly referred to yoga day is celebrated annually on 21st June. yoga is not only about self-improvement but it is also about self-acceptance.
Yoga is a practice towards a healthier life and therefore many brands have wished Yoga day audiences on this occasion. The influence of social media marketing is increasing day by day and therefore brands do not miss a chance to promote themselves by conveying a message be it in humor, wellness or advice form.
Last year brands created a storm of creativity on this day. Let’s check out the way brands have wishes to their audiences on international yoga day 2019
1. International Yoga Day ShopClues
ShopClues on the occasion of World Yoga Day, shared some tips on yoga on their social media to help achieve your dream body so you can fit in your favourite dress.
2. Creative Post of Acko General Insurance
Acko in their social media post wants its users to take 10-second break from their day-to-day lives and Inhale – Exhale, Inhale – Exhale. They posted a beautiful 20-second video about it.
3. International Yoga Day Campaign of Amul
Amul has posted a very unique image as its social media campaign. They have shown three different kinds of yoga asanas like breakfastasan, Lunchasan, and Dinnerasan which promotes their brand that the product of Amul should be consumed in every meal of the day.
4. Social Media Post of Bajaj Allianz General insurance
Bajaj Allianz General Insurance wishes their audiences a very happy international yoga day by keeping a check on their health and fitness and assures them to give them the best insurance plan. They have better utilized social media platforms by assuring all the best health insurance policies.
5. International Yoga Day Big basket
Big basket, a food delivery service through their social media posts on Facebook uses some cheeky food puns to convey a message via delivering a laugh. Their social media campaign was clever and creative.
6. Creative Post of Big Bazaar
Big Bazaar for their social media campaign posted an interesting gif on Facebook which shows a dozen of yoga poses for people online to guess the name of Asanas to name and try it themselves.
7. International Yoga Day Campaign of Bombay Kulfi
Bombay Kulfi, as usual, uses a different variety of kulfis to promote the event as their social media campaign, in this case, the International Yoga Day. You can see in the image kulfis dancing to the melody and harmony of life.
8. Social Media Post of Gits
Gits on International Yoga Day wants to promote a healthier life with their social media post, promoting their product Gits Oats and brown rice idli.
9. International Yoga Day HDFC Bank
HDFC Bank as their social media post promotes a yoga session on International Yoga Day at Defense Colony Sports Complex in Delhi on 21st June. This social media campaign is named HDFC Unite
10. Creative Post of Herbalife
Herbalife in their social media post wants its consumers to clear their mind and focusing on their breath. They want people to stop thinking about yoga and start doing it.
11. International Yoga Day Campaign of Incredible India
Incredible India always delivers when it comes to promoting the important event via their social media post. In this campaign, you can see a yoga session held by the Ministry of Tourism at Qutub Minar in Delhi.
Ixigo as their yoga day post, uploaded a graphic image on Facebook showing an air traveler reclining all the way back in their seat, which could be easily confused with an Asan. Ixigo used this little gag in their social media post.
13. Kotak Mutual Fund
Kotak Mutual Fund in their yoga day post, in a very subtle manner, manages to convey that being patient is useful in both yoga and investment. Keep breathing and keep investing.
14. Magic 106.6 FM Mumbai
Magic 106.6 FM for their yoga day post uses its radio jockeys to teach us about a variety of Asana on this International Yoga Day.
15. Moonbow Living
Moonbow Living a water and air purifying company wishes it consumer a very happy International Yoga Day. They posted their yoga day post with an interesting graphic image of a person doing yoga in a water drop.
16. Reliance Smart
Reliance Smart on international Yoga Day wants to not just pose for the camera but also for the well being, body and soul. They posted a beautiful10-second motion graphic video as their social media post.
Snapdeal kept it simple with a graphic image as their yoga day post wishing its viewers a happy International Yoga Day. “You lose some you Gain a lot,” says Snapdeal in their latest post.
18. Sony Liv
Sony liv had an interesting social media campaign for their International Yoga with their campaign #CatchYourPose. They posted a gif image that consists of a variety of yoga asanas which one can catch and try for themselves.
19. Yes Bank
Yes Bank kept it simple with one image but their message with this image is one of the most important topic, mental, emotional, spiritual and physical well being.
20. Rajasthan Tourism
Rajasthan Tourism in their yoga day post explains the importance of yoga and the benefits it can give for an individual spiritual, physical and mental well being. It also promotes Rajasthan Tourism on the occasion of International Yoga Day.
Brand Maintenance is pretty much a survival factor for any business, and most of the businesses take the aid of social media platforms like Facebook, Twitter, Instagram among others to re-establish their brands and also to market their business image with every opportunity that they can think of grabbing. International Yoga day is just one of the hundred channels a brand uses to put out its creativity.
Social media marketing is a powerful way of talking to your audiences. Here at Digimanic is a leading digital marketing agency in Mumbai and has helped many brands to get brand recognition and creates strategies to maintain them. If you are looking out for your brands to outshine in this highly competitive market then Digimanic would be the right option for you.
Do let us know which Yoga Day post was your favorite. Also, do mention or drop other International Yoga Day visuals that we might have missed you believe are worth mentioning here.