Squid Game Season 2 Is Here, Brands Welcome It with Creative Ads & Graphics

With Squid Game returning for its highly anticipated second season, businesses are grabbing the opportunity to capitalize on the show’s global popularity. From exclusive product collaborations to immersive marketing campaigns, firms are creatively incorporating Squid Game’s ideas and visuals to engage their audiences.

Limited-edition stuff inspired by the series’ distinguishing costumes and symbols appeals to fans who want to possess a piece of the sensation. Brands are increasingly developing game-inspired experiences, such as escape rooms or interactive tournaments, in which participants can take on the iconic challenges of the series without the risk of death. These techniques not only create buzz, but also establish the businesses as culturally relevant.

Here are some of the famous brands that have leveraged the social media hype of Squid Game Season 2 to their advantage:

Britannia chose the Dalgona Candy theme from Squid Game season 1. As known for their range of biscuits and cookies, Britannia welcomed Squid Game Season 2 with carving a star reference from the show and put it on their chocolate flavoured biscuit.

Mad over donuts added several Squid Game references to their social media post graphic. They showcased the various shapes that are carved on people’s masks in the show, gave a dalgona candy reference and wrote a caption about the binge worthy as ‘For a Binge Game That Will Not Stop’.

Crompton used the reference of the first game in Squid game Season 1 viz. Red Light, Green Light to promote it’s Immensa bulbs. Light bulbs in Squid game emitted two colours (red and green) as players kept playing the game. The essence of light goes well with Crompton’s USP and it’s products, which emits all colours. Post captioned ‘RED LIGHT AND GREEN, and all the colours in between’

Staying on the mask theme of Squid Game with various shapes, HDFC Bank posted a subtle graphic on social media while slipping HDFC logo in between. They shared this post and wrote ‘It’s time to up your financial game’ and using #SquidGameSeason2

Coca Cola has a history of coming up with creative social media graphics. They, once again, shared a subtle post using Squid Game’s mask and shape theme while using their bottle cap to ride the Squid Game Season 2 hype. The post said ‘LET THE MAGIC OF GAMES BEGIN.’

Leverage the power of Squid Game Season 2 with Digimanic, your best digital marketing agency in Mumbai. We create inventive campaigns ranging from themed social media content to interactive experiences, ensuring that your business stands out by riding the wave of pop culture excitement. Partner with us to develop compelling, trend-savvy marketing tactics that will capture your target demographic.