How Brands Celebrated Gandhi Jayanti 2024

Raksha Bandhan is a significant Indian festival that celebrates the bond between brothers and sisters. The ritual of tying a protective thread, or “rakhi,” symbolizes the sibling’s promise of love, protection, and mutual respect, reinforcing the familial ties that are central to Indian culture.

Raksha Bandhan, a cherished festival celebrating the bond between siblings, provides brands with a unique opportunity to connect with consumers on a personal level. During this occasion, brands creatively leverage the festive spirit to build emotional resonance with their audience.

From launching exclusive Raksha Bandhan-themed products and offering special discounts to crafting heartwarming advertisements and engaging in community-centric campaigns, brands tap into the joy and warmth of the festival. By aligning their messaging with the values of love and protection that define Raksha Bandhan, they not only enhance their visibility but also foster deeper connections with their customers.

Here are some famous Brands that have successfully leveraged the occasion of Raksha Bandhan 2024 to promote their vision and improve their visibility:

Gandhi Jayanti, observed annually on October 2nd, commemorates the birth anniversary of Mahatma Gandhi, the leader of India’s nonviolent freedom fight and a global symbol of peace and humanitarian ideals. This day honors his continuing legacy while also serving as a reminder of the principles of truth, nonviolence, and justice that he advocated for.

In recent years, corporations have realized Gandhi Jayanti’s potential as a one-of-a-kind marketing opportunity. Companies utilize this day to align with topics such as peace, sustainability, and ethical practices, thereby connecting their brand values to Mahatma Gandhi’s ideology.

Brands that use Gandhi Jayanti for marketing objectives frequently create campaigns that highlight community involvement, corporate social responsibility, and environmental awareness. Here are 10 well-known brands who used this occasion to their advantage:

Hindustan Pencils Pvt. Ltd., an Indian maker of pencils, writing supplies, and other stationery items, was founded in 1958 in Mumbai. On Gandhi Jayanti 2024, Nataraj commemorates Gandhiji with a creative post. Using it’s popular line of pencils, it turns them into ‘Lathi’ and captions it’s post– ‘Marching towards a common mission: Write Boldly, Act Bravely!’

JK Maxx Paints offers a variety of paints and coatings, including architectural paints, high-performance paints, specialty coatings, decorative paints, and Italian wood treatments. JK Maxx Paints’ social media post is filled with Gandhi’s wisdom with ‘paintful’ touch of JK Maxx. They posted a colourful portrait of Gandhiji with a saying ‘The smallest strokes of change can create a masterpiece of harmony!’ True words with subtle marketing. 

Cadbury Dairy Milk is a popular milk chocolate brand produced by Cadbury. It debuted in the UK in 1905 and has since extended to cover a variety of products. Along with it’s delicious chocolate, Cadbury Dairy Milk also presents it’s customers an amazing taste of marketing. On Gandhi Jayanti 2024, they integrated their tagline with philosophy of Gandhi and captions it – Here’s to the one who taught us the meaning of “kuch achha ho jaaye!”

Infiniti Retail is a large Consumer Durables and Electronics (CDE) retailer in India, operating under the ‘Croma’ brand. Croma is incredible at creativity and their past is filled with creative posts. This Gandhi Jayanti, they again came up with a banger, this time creating a portrait of Gandhiji with headphones and writing – ‘Thanks to him, hum bura nahi sunte’

Amul is an Indian dairy brand owned by the Gujarat Cooperative Milk Marketing Federation (GCMMF), which is headquartered in Anand, Gujarat. Amul India always posts such creative pieces around festivals, occasions but this time, they chose to promote their product ‘Organic Atta’. The post used a subtle tagline mixed with Gandhi’s ideals – ‘True freedom lies in choosing purity and health’.

The Flipkart Group is one of India’s biggest digital commerce enterprises, comprising Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Flipkart used humour filled instagram post to commemorate Gandhi on Gandhi Jayanti 2024 by taking 3 monkey analogy of Gandhi’s to promote it’s products. Caption says – ‘As Baapu once said Bura mat dekho, Bura mat suno, Bura mat bolo.’ Funny and Creative.

Uber Technologies, Inc. is an American international transportation comapny that offers ride-hailing, courier services, food delivery, and freight transport. Uber India never fails to amaze us with their witty and creative social media posts. On Gandhi Jayanti 2024, Uber India uses it’s business model with Gandhi’s contribution and writes ‘When Gandhi took the ahimsa trip, all the others followed him!’ Hilarious beyond words. Proves that Gandhi was the OG Influencer.

Paytm (an acronym for “pay through mobile”) is an Indian multinational financial technology firm headquartered in Noida, India. It specializes in digital payments and financial services. Taking 3 monkey reference associated with Gandhi, Paytm wishes it’s followers #HappyGandhiJayanti and the posts also says ‘No Delays. No Errors. Only Lightning-fast payments’.

Voltas Limited is known as India’s leading provider of air conditioning and engineering solutions. Known for it’s creative social media posts, Voltas keeps it’s content marketing game strong. Once again on Gandhi Jayanti 2024, Voltas brings a unique social media post where they used GandhiJi’s ‘Charkha’ putting it with their air cooler. Along with the creative, they commemorated Gandhi by writing ‘Remembering the one who taught the world the art of keeping it cool.’

MakeMyTrip Limited is an Indian online travel company that offers airline tickets, domestic and international vacation packages, hotel reservations, and train and bus tickets. MakeMyTrip always uses aesthetics to make their social media posts amazing. On Gandhi Jayanti 2024, they recreated the famous Gandhi Stance with a stick, only that the person with the stick is on a hike in a natural setting. The caption made the post even more beautiful saying ‘Every great adventure Starts with one small step.’ MakeMyTrip can’t be more accurate and motivational.

At Digimanic, we specialize in creating effective digital marketing strategies that match your business with key cultural moments, allowing you to not only raise awareness but also make a long-term positive influence. Let us assist you in leveraging the power of Gandhi Jayanti and other important occasions to promote meaningful engagement and growth for your brand.