How Brands Celebrated Father’s Day 2024

Father’s Day, observed globally on the third Sunday in June, honors fathers and father figures and recognizes their priceless contributions to families and society. This is a day to express thanks with gifts, special occasions, and sincere tributes.

Brands have a fantastic opportunity to engage with consumers and boost sales on Father’s Day. Businesses use this occasion to advertise products and services that they think dads might find appealing, such as apparel, tools, technology, and experiences. Marketing strategies include things like limited-time deals, discounts, branded advertisements, and targeted social media campaigns. By leveraging the sentimental significance of the day, brands want to boost sales and customer loyalty while also adhering to ideals that promote family and appreciation.

We now need to look at Indian startups that have dominated the marketing scene and profited from Father’s Day in 2024:

Tide India is the Indian subsidiary or arm American laundry detergent brand of which is manufactured and marketed by Procter & Gamble. Tide India has once again shown it’s creative ingenuity with social media graphics. It’s Father’s Day Post showcases a proud father patting his child’s back. ‘New generation’ of Tide sachet. Unique!

McDonald’s is a retail food service chain operator. McDonald’s restaurants, which provide a varied menu of foods and drinks catered to regional tastes, are operated and franchised by the corporation. It’s India arm is renowned for creative social media posts. This Father’s Day, they posted a wholesome video of a father and his daughter, acting & eating Mcdonalds meal in the same way while captioning it ‘like father like kid.’ No DNA test required 😊

Zomato is an international meal delivery and restaurant aggregator startup based in India. The one who always says “you don’t need this beta” and then end up buying you the thing-Our fathers being our fathers. Relatable humour filled post Zomato’s USP is the and it has stood up to it’s reputation again with Indian dad wit. Classic Zomato!

The Indian multinational financial technology business Paytm, which stands for “pay through mobile,” is headquartered in Noida, India and specializes in digital payments and financial services. On this Father’s Day, Paytm delivered real-time payment and comedy together. Their Instagram post shows a chat between father and a son. Hilarious representation of buying a gift for father from father’s money. We have all been there.

Based in Mumbai, Kansai Nerolac Paints Limited (previously Goodlass Nerolac Paints Ltd) is India’s largest industrial paint manufacturer and its third-largest decorative paint firm. Nerolac has a history of promoting creative posts of special occasions. This father’s day, Nerolac has blended it’s business niche with a father’s frugal way to look at colours and how his daughter corrects him. We all have that father’s trait in us. #Relatable

Google LLC is a technological business based in the United States that specializes in search engine optimization, cloud computing, computer software, artificial intelligence (AI) and other tech. Google India has a strong marketing game which can also be seen with it’s Father’s Day post. When you ask him to give you 100 rupees, instead he gives you 500, he is your father. But when you start to do the same thing, you are ‘dheere Dheere, turning into your dad’.

Delhivery Limited is India’s largest integrated third-party logistics services provider. Delhivery came up with creative graphics on Father’s Day 2024, commemorating their hardworking truck fleet drivers and a father within them. A father working at Delhivery brings food to a family’s table and smoothly brings goods to places. #Superhero ‘Making our journey undeniably smooth’ in the true sense of the phrase.

With its headquarters located in Bangalore, Flipkart Private Limited is an Indian e-commerce company that was registered as a private limited company in Singapore. Flipkart made the best use of father’s day spirit to promote it’s business and entice it’s customers. It launched a campaign ‘Thumbs Appa’, curating contest, engaging audiences and putting gifts for the winners.

Anand Milk Union Limited, or Amul, is the abbreviation for the Gujarat Milk Marketing Federation, an Indian multinational cooperative organization with its headquarters located in Anand, Gujarat. Amul is among the pioneers of social media and content marketing in India. On this father’s day, Amul kept the Instagram post simple with a unique touch to promote it’s ‘Amul Organic’ line of products. With a simple message ‘He always gave you the best. Now it’s time to give him the best’. Can’t argue with that.

The British milk chocolate brand Cadbury Dairy Milk is produced by Cadbury. It was first made available in the UK in June 1905 and currently includes a variety of goods. With wonderful marketing campaigns in the past, Cadbury dairy milk India is back with another wholesome social media post titled “mummy ko mat batana!.” It’s an appreciation post to all the fathers out there who prevented us from a lot of scolding and beating from our mothers.