10 Brands That Campaigned On Social Media For Yoga Day 2024

International Yoga Day, observed on June 21st, is a global celebration of the appreciation for yoga, an ancient Indian practice that improves mental, physical, and spiritual well-being. This day was created by the UN in 2014 with the intention of promoting yoga’s general acceptability and raising public awareness of its numerous health benefits.

International and domestic brands use Yoga Day to connect with the holistic health and wellbeing philosophy that yoga embodies and strengthen their brand value. These businesses, which vary from startups in fitness technology to organic goods dealers, make various uses of the occasion. They organize community yoga classes, host special sales of yoga-related goods, and launch targeted marketing campaigns that emphasize the importance of living a healthy lifestyle.

The list of brands who cleverly capitalized on Yoga Day 2024’s marketing potential is as follows:

Croma one-of-its kind large format specialist retail store has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers. This Instagram reel blends wit, technology and creativity. Post showing a foldable laptop captioned ‘Stretching, kyunki roz uthkar smart aur upgraded rehna padta hai’ on Yoga Day is funny and unique.

JK Maxx Paints provides best quality wide range of interior and exterior emulsions and colour combinations. Their Instagram post promotes their high quality wall paint colour which is creating a perfect environment to perform Yoga on #InternationalYogaDay. The post says ‘As PEACEFUL as it can get’ with home coloured with JK Maxx paints.

Amul India, a well-known dairy cooperative, transformed the dairy market in India with its extensive line of milk products and creative advertising techniques. With it’s iconic caricature, Amul India is back with it’s highly creative social media post on Yoga Day 2024 with caption ‘PEHLE YOG, PHIR BHOG’. Indeed, Yoga and Amul are a ‘GIFT FROM INDIA’ to the world with the benefits they bring to the society.

Known for its wide selection of fashionable clothing and accessories for men, women, and kids, Pantaloons is a well-known fashion retail company in India. Pantaloons went ahead with a small contest on Instagram this Yoga Day. They asked their viewers to comment their favourite asana for being among the first 100 to win a special gift. They used the occasion to interact with their audiences.

The largest air conditioning manufacturer in India, Voltas provides a wide selection of household appliances for cooling, such as air coolers and room air conditioners. Voltas used Yoga Day 2024 to promote it’s air cooler. The post themed around Yoga and it’s association with calm & peace and captioned ‘Inner peace, outer comfort!’ to showcase how their coolers creates a calm, cool, fresh and natural environment.

Jio is the biggest operator in India and the second-biggest provider globally, providing services like fiber, mobile devices, apps, business solutions, and connections. Reliance Jio is taking the path of Meme humour to strengthen their marketing game and they are succeeding in this. Their Instagram reel promotes #JioAirFiber in a hilarious way. Taking scenes from movies and naming them after Yoga asanas is funnier than everything that you might see today. What a way to hook people up with binge watching & streaming.

With the largest selection of brands and goods on its website, Myntra seeks to give customers nationwide a hassle-free and joyful shopping experience. Myntra chose to promote it’s ‘yoga store’, collection of apparel for yoga/workout. Great way to use the occasion to drive traffic towards their website.

India’s top online travel agency, MakeMyTrip.com, was established to streamline bookings and offer top-notch services. Repeating the theme from last year’s Yoga Day, MakeMyTrip again aced it’s high quality visuals with creativity. The post included ‘ASANAS you must try on your next vacay’ Encouraged viewers to go on adventure sports. Try Surfing for Virabhadrasana. Smart!

Snapdeal Limited offers online shopping services. The company sells a variety of goods, including clothing, cosmetics and personal care items, home and general goods, and more. This Yoga Day, Snapdeal made a satire filled post on those people who watch yoga day posts lying down all day. Target audience is busy doing yoga rather than using watching Instagram posts & reels XD.

Leading Indian online healthcare provider, now a Tata subsidiary, 1mg provides a variety of services, such as lab testing, teleconsultations, and medication delivery. Tata 1mg launched a campaign #YestoYoga on Yoga Day 2024. Yoga goes well with 1mg business as it also sells general health wellness items. Their post captioned ‘The secret of self-care lies in nature. Discover it & say #YestoYoga’

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