Will Campaigns Be Completely Managed by the Next Generation of AI? Automation and chatbots are no longer the exclusive applications of artificial intelligence. Marketing campaign planning, creation, launch, optimization, and scaling are being revolutionized by a new generation of AI, particularly Generative AI. Can next-generation AI run campaigns end-to-end without human intervention? is the main question that marketers are currently…

AI Surfacing Is Messy: The Frequent Misalignment of Publisher Visibility and Traffic The way individuals find content online has evolved as artificial intelligence has grown in search engines. Users can now obtain answers without constantly visiting on a page thanks to AI-powered summaries and conversational search results. Although this innovation enhances the user experience, publishers and content producers now face…