10 Brands That Celebrated Raksha Bandhan 2024 With Amazing Marketing

Raksha Bandhan is a significant Indian festival that celebrates the bond between brothers and sisters. The ritual of tying a protective thread, or “rakhi,” symbolizes the sibling’s promise of love, protection, and mutual respect, reinforcing the familial ties that are central to Indian culture.

Raksha Bandhan, a cherished festival celebrating the bond between siblings, provides brands with a unique opportunity to connect with consumers on a personal level. During this occasion, brands creatively leverage the festive spirit to build emotional resonance with their audience.

From launching exclusive Raksha Bandhan-themed products and offering special discounts to crafting heartwarming advertisements and engaging in community-centric campaigns, brands tap into the joy and warmth of the festival. By aligning their messaging with the values of love and protection that define Raksha Bandhan, they not only enhance their visibility but also foster deeper connections with their customers.

Here are some famous Brands that have successfully leveraged the occasion of Raksha Bandhan 2024 to promote their vision and improve their visibility:

Delhivery offers e-commerce companies logistics management solutions. Last-mile delivery services, vendor-to-warehouse and customer shipping, payment collection, third-party and transit warehousing, and more are among its solutions. This Raksha Bandhan, Delhivery ran a festive discount of 99% on all of it’s “Rakhi Couriers”. A powerful way to organically boost sales.

Paytm is a wallet-enabled service for businesses and individuals to process payments. On an occasion like Raksha Bandhan, companies like Paytm have a lot in common. Brothers use Paytm to transfer money to their sisters. Paytm is appreciating this fact on Raksha Bandhan 2024 by saying “Moments that matter, payments that count”.

Zomato is an online food ordering and delivery platform that provides restaurant discovery. Known for it’s hilarious social media posts, Zomato comes up with another mematic post. Their Instagram post is a tribute to their “sister company” BlinkIt and it is captioned “Btw BlinkIt, You’re adopted”. What a humorous way to Celebrate Raksha Bandhan 2024.

Google is a technological business based in the United States that specializes in search engine optimization, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, online advertising, and artificial intelligence (AI). Google India is celebrating Raksha Bandhan 2024 in it’s unique style, with a relatable hilarious post. They used Google Translator to decode “sibling language”.

DOMS Industries Ltd is an Indian company that produces stationery and art supplies. It creates, develops, produces, and markets goods, mostly under the DOMS brand. They celebrated the occasion of Raksha Bandhan 2024 with User Generated Content where they collaborated with their user to promote their products and create a wholesome Instagram reel.

JKMaxx Paints offers an extensive selection of high-quality interior and outdoor emulsions and color combinations for walls. This Raksha Bandhan JKMaxx Paints ran a contest #RakhiContest by luring their viewers to share their rakhi memories and win vouchers in return. An amazing way to keep engagement with the viewers high on festivals.

Tide is a brand of laundry detergent. Stain remover, fabric softener, detergents, and laundry booster are among its product offerings. Tide India is famous for it’s creatives, engaging posts on social media, especially on festivals. On Raksha Bandhan 2024, Tide India has ‘played’ with the essence of the most famous Rakhi song ‘Phoolon Ka Taaron Ka’ and tweaked it’s lyrics-“Daag Lagne par kapde Tide se dhona hai”. Impressive indeed.

Run by Infiniti Retail, a division of Tata Digital, Cromā is an Indian retail chain specializing in consumer electronics and durable goods. Croma has been doing amazing marketing and brand building with it’s hilarious posts. This festive season on Raksha Bandhan as well, Croma has come up with ‘sister math’ of getting an 50K phone by tieing a 10 Rupee rakhi. One thing is certain with this disproportionate math, phone shall be bought from Croma.

With more than 69 million daily consumers across more than 100 countries, McDonald’s is the largest fast food restaurant brand in the world. Along with it’s mouthwatering fast food, McDonald’s India is known for it’s outstanding social media posts & creatives. On Raksha Bandhan 2024, they took the sibling rivalries with food sharing and made a Creative Instagram post out of it. When it comes to sharing food, sister often find their brothers a headache but on Raksha Bandhan, it all evens out.

The new, reliable Tata Steel brand, Tata Pravesh, provides you with the entire line of attractive and durable home solutions, including ventilator-equipped windows and steel doors. Tata Pravesh has been improving it’s digital marketing game and has once again come up with a beautiful and simple social media post on Raksha Bandhan 2024. It has used the ‘protection’ essence of Rakhi and associated it with it’s own line of products. Ingenuity with creativity!

As brands seek to maximize their impact during festive occasions like Raksha Bandhan, partnering with an expert digital marketing company becomes essential. Digimanic specializes in crafting strategic campaigns that resonate with the audience and enhance brand visibility. By focusing on innovative approaches to brand building, Digimanic ensures that your brand not only participates in the celebrations but also stands out, creating lasting impressions in the digital space.