Pet industry is rapidly growing in India with an estimated revenue of 350 crores. There are many pet stores in India which sells pets and pet products at reasonable and also at premium prices. Increasing passion of Indians towards pet animals has led to competition in the pet industry. All the pet stores provide different breeds of dog at different prices. Pet store owners also sell pet products of different brands. Due to the dynamic nature of the pet industry market, pet store owners face challenges in selling their pets and pet products to all the consumers. Therefore they apply various business and marketing strategy to grow their business. Most of the pet store owners adopt traditional marketing strategy to boost their business. But rare of them succeed to identify that there are two types of market in pet industry: one is the traditional market and second is the digital market.
What strategy should you choose?
Search Engine Optimization (SEO): SEO is the online marketing technique to bring the website to the top of organic search engine result page. SEO is a free form of advertising products and services online. Therefore it is a long-term strategy. Therefore the digital marketing agency focuses on providing effective SEO service for pet store. But once digital marketing agency creates proper SEO plan by covering quality relevant content and user experience of a website, it yields quality results which last longer in form of top ranking of your pet store website. Effective SEO serves you benefits like increased brand visibility, brand awareness, constant attention, better ROI, and competitive edge. For example, as 1 thousand to 10 thousand people search for the pet store in Mumbai monthly, if you can reach 10% of 10000 pet lovers, you will get 1000 visits to your pet store website from which you can get maximum conversions for your pet store. So it’s a good start in digital market of the pet industry. SEO is preferable when you want to maintain your online presence on organic SERP (search engine result page) for a longer period.
Search Engine Marketing: If you want your pet store website to grab the attention of pet lovers on search engine result page at right time and right place then SEM gives you the opportunity to increase traffic to your website so that it can lead to increase in conversions. These ads can be text ads / image ads, shopping ads. Therefore digital marketing agency gives efficient SEM service for pet store. SEM is the paid form of online promotion of products and services. There is pay per click system in SEM which allows you to pay only when your target user actually clicks on your ad. Effective SEM strategy gives you more flexibility in the customization of selection of target audience as per their age, gender, and location. For example, we get holidays only on weekends so you can run your paid ads on Google and target only those people who are searching for pet-related products and services. You can even run paid ads to give special discount to pet lovers on national pet day or on any other festival in India. You can run your paid ads for specific products like food, grooming, and toys. So SEM is a short-term digital marketing strategy which brings you quick conversions from day 1 itself.
Social Media Marketing: Social media marketing is the best way to promote your business on social media sites like Facebook, Instagram, Twitter, LinkedIn. It is because India has 226 million active internet users who spend most of their daily time on all social media sites. With the help of social media marketing service for pet store, you can post cute images and videos of dogs available at your store which can encourage pet lovers to buy a dog. You can also post the images of your products. Efficient social media marketing strategy helps in brand recognition, brand awareness, brand recall value, brand loyalty, high conversion etc. You can build a strong relationship with your consumers by updating them with regards to new products available at your store. You can target consumers as per their interest. Social media sites like Facebook, Instagram, and YouTube follows repetitive ads mechanism which helps to target the consumers as per their interest. In a simple way, you can target only those users who watch pet related images and videos.
