India, being the second highest online market globally, has 462 million active internet users along with 226 million social media users. Such big figure shows the engagement that Indians has with Google and social media sites. But the most influential platform to create brand awareness is social media sites. Capgemini started its social media presence in 2010 in India. They started marketing their services on Google and social media platforms. Digital marketing is the online promotion of goods and services on Google and social media sites. Digital marketing not only will market your services but also give you measurable and historical data about user’s demographic information and user’s engagement with your ads which is not possible in traditional marketing. We at DigiManic can ensure effective digital marketing service for IT software solution providers. There are 3 strategies which we provide in digital marketing service for IT software solution providers. And those are:
Digital Marketing For It Software Solution Provider
Search Engine Optimization (SEO)
Digital Marketing Consultation
Let’s dig deeper to understand how these strategies will work for your IT business.
How Will Search Engine Marketing Grow Your Business?
SEM becomes the best option when you want to market your IT & software services very aggressively to only potential consumers. SEM is the paid form of online marketing of goods and services on Google. Paid ads grab the attention of the users as they are well created with attractive headline and description. The payment method in SEM is called PPC (Pay Per Click). It means you have to pay only when the users click on your Ad on Google. For example, you can target consumers at right place and the right time. You can target potential consumers as per the essential keywords they type to find IT & software solution on Google. Hence SEM service for IT & software solution providers gives you benefits like brand awareness, brand visibility, better ROI (Return On Investment), and potential traffic.
