SEO Company In Mumbai 

How SEO works?

SEO stands for Search Engine Optimization, which is the process of improving the visibility and relevance of a website or a web page in the search engines. SEO can be divided into three main categories: On-Page Optimization, Off-Page Optimization, and Technical Optimization. Let’s explore each of them in detail.

On-Page Optimization

This category involves optimizing the elements of a web page that are directly related to its content and structure. Some of the key factors of On-Page Optimization are:

SEO Friendly URLs

The URL of a web page should be concise and descriptive, containing the main keywords of the page. The first 2-4 words in a URL are given more importance by the search engines. For example, if your keyword is Best Burger in Mumbai, you can use a URL like this: https://www.yourwebsite.com/best-burger-mumbai.

H1 Tag for Blog Title

The H1 tag is the most important tag for the title of a blog post. It should contain the main keyword of the post and capture the attention of the readers. The H1 tag should be used only once per page.

Images for Blog Post

Images can enhance the appeal and engagement of a blog post, as well as provide additional information and context. Images should be relevant, high-quality, and optimized for web performance. Images should also have descriptive alt text and captions, containing the keywords of the post.

Keyword Placement in Title and Content

The title and the content of a blog post should contain the main keyword and its variations, as well as related keywords and phrases. The keyword should be placed in the beginning of the title and the content, as well as throughout the body of the text. However, keyword stuffing should be avoided, as it can harm the readability and ranking of the page.

Modifiers for Title and Content

Modifiers are words that can modify the meaning and intent of a keyword, such as best, top, trending, etc. Modifiers can help to make the title and the content more specific, catchy, and relevant to the search intent of the users. For example, instead of using a generic keyword like SEO company, you can use a modifier like best SEO company in Mumbai.

Internal Linking

Internal linking is the practice of linking to other relevant pages within the same website. Internal linking can help to improve the navigation, user experience, and authority of the website. Internal linking can also help to distribute the link juice and rank power among the pages of the website. A good example of internal linking is Wikipedia, which has a lot of internal links in every page.

Page Speed

Page speed is the measure of how fast a web page loads on a browser. Page speed is a crucial factor for On-Page Optimization, as it affects the user experience, conversion rate, and ranking of the page. Page speed can be improved by optimizing the images, code, and design of the page, as well as using caching, compression, and CDN services.

Off-Page Optimization

This category involves optimizing the elements of a website that are not directly related to its content and structure, but rather to its popularity and reputation on the web. Some of the key factors of Off-Page Optimization are:

Social Media Optimization

Social media optimization is the process of creating and sharing engaging and valuable content on various social media platforms, such as Facebook, Twitter, Instagram, etc. Social media optimization can help to increase the brand awareness, traffic, and trust of a website, as well as generate social signals and backlinks for the website.

Directory submissions

Directory submissions are the process of submitting a website or a web page to various online directories, such as DMOZ, Yahoo, etc. Directory submissions can help to increase the visibility, indexation, and categorization of a website, as well as generate backlinks and referral traffic for the website.

Backlinking

Backlinking is the process of acquiring links from other relevant and authoritative websites to a website or a web page. Backlinks are one of the most important factors of Off-Page Optimization, as they indicate the popularity, relevance, and trustworthiness of a website. Backlinks can help to improve the ranking, traffic, and authority of a website, as well as pass the link juice and rank power to the website.

Technical Optimization

This category involves optimizing the technical aspects of a website that affect its performance and functionality on the web. Some of the key factors of Technical Optimization are:

Website Redesigning

Website redesigning is the process of updating and improving the design and layout of a website, to make it more attractive, user-friendly, and responsive. Website designing can help to enhance the user experience, conversion rate, and ranking of a website, as well as reduce the bounce rate and loading time of the website.

Website Optimization

Website optimization is the process of improving the speed, security, and compatibility of a website, to make it more efficient, reliable, and accessible. Website optimization can help to improve the user experience, conversion rate, and ranking of a website, as well as reduce the errors and issues of the website.

Off-page SEO factors

Off-page SEO refers to the actions and strategies that are performed outside of a website or a web page, to improve its ranking and reputation on the web. Off-page SEO can help to increase the popularity, relevance, and trustworthiness of a website, as well as generate traffic and backlinks for the website. Some of the key factors of Off-page SEO are:

Content is the KING

Content is the most vital factor of off-page SEO, as it attracts and engages the viewers to your page. Content should be informative, useful, and original, providing value and solutions to the users. Content should also be updated and optimized regularly, to maintain its freshness and relevance.

Fetch influencers

If you have created and shared worthy content, you should seek out influencers and share it with them, and in return get links back from their website. Influencers are people who have a large and loyal following on the web, and can influence the opinions and decisions of their audience. Getting links from influencers can help to boost the visibility, authority, and credibility of your website. However, you should make sure that the links you are getting are from a relevant and reputable source.

Social Bookmarking

Social bookmarking sites are the ones that get the most traffic for your website/blog. Social bookmarking is the practice of saving and sharing your favorite web pages on various online platforms, such as Reddit, StumbleUpon, Digg, etc. Social bookmarking can help to increase the exposure, indexation, and categorization of your website, as well as generate social signals and backlinks for your website. They are said to be the best platforms for promoting your website. Also, there are many more submissions like: images, videos, forum, blog directories, articles, and question-and-answer submissions.

Engage on social media platforms

One of the best SEO techniques is to be active on social media sites like Facebook, Twitter, LinkedIn, Pinterest, and Google. Social media platforms can help to increase your brand awareness, traffic, and trust of your website, as well as generate social signals and backlinks for your website. You should create and share engaging and valuable content on social media sites, and interact with your audience and potential customers.

Marketing via blogs

Search for relevant blog websites that match your niche and level, and go and comment on them. In the comment section below, you can leave your website link, and then these links get crawled and can lead viewers to your website. Blog commenting can help to increase the visibility, traffic, and engagement of your website, as well as generate backlinks and referral traffic for your website.

Guest Posting

Guest posting is similar to what you do in blog commenting, but it involves writing and publishing an article on another website or blog, instead of just leaving a comment. Guest posting can help to increase the relevance, traffic, and authority of your website, as well as generate backlinks and referral traffic for your website. It also helps in getting do follow links to your website, which are more valuable than no follow links. You are not only promoting your website, but also contributing your knowledge to others website.

Off-page SEO requires a lot of patience, as it takes time and regular and consistent work on SEO strategy. Our SEO services in Mumbai include a workable SEO strategy, which can give you better keyword ranking in a short span of time.

Benefits of SEO

SEO can provide many benefits for your business, such as:

Increased Visibility

SEO can help you rank higher on search engine results pages (SERPs) for relevant keywords and phrases that your target audience is searching for. This can increase your exposure and reach to potential customers who are looking for your products or services.

Increased Traffic

SEO can help you drive more organic traffic to your website, which is the most valuable and cost-effective type of traffic. Organic traffic is the traffic that comes from search engines without paying for ads. Organic traffic is more likely to convert into leads and sales, as it indicates high user intent and interest.

Increased Leads and Sales

SEO can help you generate more leads and sales for your business, as it can attract more qualified and relevant visitors to your website. SEO can also help you optimize your website for conversions, by improving your landing pages, calls to action, forms, and checkout processes. SEO can also help you track and measure your performance, by using tools like Google Analytics and Google Search Console, which can provide you with valuable insights and data on your website traffic, conversions, and revenue.

Increased Brand Awareness, Authority, and Credibility: 

SEO can help you build your brand awareness, authority, and credibility, by ranking higher on SERPs, getting featured on rich snippets, getting positive reviews and ratings, getting backlinks from authoritative and relevant websites, and getting social media shares and mentions. SEO can help you establish your brand as a leader and expert in your industry, and gain the trust and loyalty of your customers.

How We Do SEO

At Digimanic, we follow a proven and effective SEO process that consists of the following steps:

SEO Audit: 

We conduct a comprehensive SEO audit of your website, to identify its strengths and weaknesses, and to find out the areas that need improvement. We use various tools and techniques to analyze your website’s content, structure, design, speed, security, user experience, keywords, links, social media, competitors, and more. We also provide you with a detailed SEO audit report, which outlines our findings and recommendations.

SEO Strategy: 

We develop a customized and data-driven SEO strategy for your website, based on your business goals, target audience, industry, and budget. We define your SEO objectives, key performance indicators (KPIs), and timelines. We also conduct keyword research, competitor analysis, and market research, to find out the best keywords and opportunities for your website. We also create a content plan, a link building plan, and a technical SEO plan, to guide our SEO implementation.

SEO Implementation: 

We execute our SEO strategy, by applying the best SEO practices and techniques to your website. We optimize your website’s content, structure, design, speed, security, user experience, keywords, links, social media, and more. We also create and publish high-quality and relevant content for your website, such as blog posts, articles, infographics, videos, ebooks, and more. We also build and acquire high-quality and relevant backlinks for your website, from authoritative and trustworthy websites. We also ensure that your website is compliant with the latest SEO guidelines and algorithms of search engines, such as Google’s Core Web Vitals and E-A-T.

SEO Monitoring and Reporting: 

We monitor and measure your SEO performance, by using various tools and metrics, such as Google Analytics, Google Search Console, rank trackers, traffic analyzers, conversion trackers, and more. We also provide you with regular and transparent SEO reports, which show you the progress and results of your SEO campaign. We also provide you with actionable insights and feedback, to help you improve your SEO performance and achieve your SEO goals.