Important SEO Tools And What They Offer
Yes, incorporating targeted keywords in your content is a great start towards building a strong and effective SEO strategy. Today companies and businesses can leave no room for errors that may make them lose that sweet spot in the top ranking search engine results. SEO is and always has always been the pinnacle of a successful digital marketing plan . Although just the act of shoving keywords in your content is not enough to be in the top ranking results of search engines .Content needs a little boost to achieve high rankings and building domain authority for specific topics so it is easier to rank in the future.
To sort things out , here is a list of top SEO tools put together by us to distinguish each tool in terms of its strengths and features
Google Keyword Planner
No matter what niche you’re in or what keyword research strategies you use, most of your time will be spent using the Google Keyword Planner. Although Keyword Planner is Google Ads tool it can be used for SEO purposes too. An important advantage of using keyword planner is:
Keyword Research: Keyword planner helps in researching and shortlisting keywords that are relevant to your website’s or article’s products and services and include them in yourcontent. You can search for keywords based on terms that are relevant to your product or service, website, or landing page.
Google Search Console
Formerly known as Google Webmaster Tools for nearly a decade, Google rebranded its tool as Google Search Console in 2015. Search Console provides you with all sorts of incredibly detailed information and insights about a site’s performance. To know in depth about Google search console’s contribution in SEO , a brief list of its top features can be stated to gain detailed insights about the same , which are:
- HTML Improvements
- Fetch as Google
- Sitemaps & Robots.txt Tester
Moz is famous for its clear user interface and ease of understanding. It is a very user-friendly tool and gives you an in-depth and complete look at your SEO. It includes listings, keywords, analytics and much more. Moz also offers a lot of information that helps users learn how to use the tool and improve their SEO rankings. You can do a little bit of everything in this tool, from local SEO and reputation management to keyword tracking to backlink audits. It also includes built-in crawl error reporting which is a pretty nifty feature. You can also connect it to your Google Analytics account to enhance the tracking of your website’s performance.
SEMrush lets you plan your content strategy so that you know the exact keywords that will give you the highest ROI for your efforts. SEMRush is very easy to use and it provides a ton of data on suggested keywords that could be used as alternatives. The tool gives you a window into your competitors performance , information about which you would not have otherwise. Having the ability to see how other sites are ranking is critical to building a successful SEO strategy.
For any given keyword SEMrush can provide quick access to organic search volume, keyword difficulty, number of results, trends, and similar keywords and phrases and the keyword distribution tool gives you a quick look at how you’re ranking and lets you know whether or not you’re accomplishing your goals.
The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and collect key elements to examine and audit technical and onsite SEO. Crawling through your entire website , it creates a list of all your internal pages , keeps a track on the crawl level, internal and outbound links per-page, keyword elements like title and description and their lengths and the HTTP status codes. Key features of this tool
- Finding broken
- Discover Duplicate
- Integrate with Google
- Generate XML
- Analyse Page Titles & Meta Data.
DeepCrawl will crawl any website to the deepest level and provide accurate information about a variety of topics. It categorizes information on the basis of indexation and content validation. DeepCrawl goes deep into your site and provides you the recommendations you need to help you prioritize your technical SEO fixes for your site. . It is an incredible tool to help track all the technical issues that might be preventing the website from doing better in the SERPS. The fact that it can crawl millions of pages and have the data analyzed within a reasonable amount of time is in itself an impressive feature. Features offered by DeepCrawl are :
- Schedule regular crawls
- Work from the cloud
- On-Page Analysis
- Site Audits
- SERP Rank Tracking
- Competitive Comparisons
- Google Analytics Integration
WooRank is a freemium digital marketing tool that generates SEO reports in order to provide you the best insight as possible on your website performance. WooRank scans your website and provides personalized tips for boosting your website traffic .Woomark is designed to let website publishers and marketers evaluate the SEO-friendliness and other aspects of their websites, free of charge.
Features offered in WooRank:
- Backlink Tools.
- Local Marketing.
- Brand Alerts.
- Social Analytics
It is a link research tool used by digital marketers around the world. Ahrefs perhaps is a well-known tool for backlinks and SEO analysis ,it currently stands out from the crowd of other similar services by the largest base of live links, huge index and the best speed of index updates. The Link Intersect Tool in Ahrefs allows you to add a number of competitor websites and your own to find websites linking to your competitors, but not to you.
Features that make Ahrefs a worthy inclusion in this list :
- See newly discovered keywords every month.
- Traffic estimations for all pages ranking in the top 10.
- See SERP volatility.
- Content research with content explorer.
If you want to build an organic traffic machine that brings in tens of thousands of visits every month, you are going to need to get acquainted with the use of various SEO tools available .There are many SEO tools that can help you with your quest for free ongoing organic search traffic but it can take some time to achieve your desired SEO goals. However knowing the correct tool through which you can gain and achieve the most for your SEO plan is imperative. Hope our above compiled list of top SEO tools helps you in choosing the best option.
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